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The search engine optimisation (SEO) world is going through continuous change, which can make it challenging to keep pace. A strong presence on SERPs can make all the difference to a business’s success in today’s internet-driven marketplace, so SEO is critical for businesses of all sizes and in all industries. Fortunately, there are a number of excellent free SEO courses available online in 2024. Whether you are new to the world of SEO (welcome!) Or you are simply looking to brush up on your skills, and knowledge, these free courses are all highly worthwhile.
1. Google’s SEO Fundamentals Course
Where better to learn about SEO than from the titan that is Google itself? Google has a course that is available via Coursera suitable for beginners and can be completed in 13 hours. This will cover all of the basics, including how search engines work, keyword research, and on-page and off-page SEO. Practical exercises and quizzes help assess your progress while making the course interactive.
2. HubSpot’s SEO Training Course
HubSpot is an excellent resource for any marketer, with a wide range of valuable courses to choose from. The SEO training course is one of the most popular courses, as it can be completed in just four hours but provides a comprehensive overview that will help you immediately start applying what you learn. Course material is also diverse, with video tutorials, quizzes, and online resources.
3. Yoast’s SEO for Beginners Training
Yoast is a big name in the SEO world, and the SEO for Beginners training course is ideal for those seeking a concise overview of key topics, including content SEO and technical SEO basics. As the name suggests, the course is best for beginners and can be completed in just two hours.
4. SEMrush Academy’s SEO Fundamentals Course
SEMrush is another key player in the world of digital marketing, and its academy offers a range of excellent free courses for marketers. The SEO Fundamentals course covers all of the basics and is taught by SEO experts, so you know you are receiving high-quality information. The course takes just three hours, and practical tasks and quizzes help make it engaging and interesting.
5. Moz’s SEO Training Course
Everyone involved in SEO knows about Moz, a leader in SEO tools and a fantastic resource for all you need to know about improving search engine ranking. The SEO Training Course is suitable for beginners and intermediates, with modules including SEO strategy, keyword research, and link building. The course can be completed in around 6 hours.
If you want to learn the basics of SEO or brush up on your existing skills, these are all excellent free courses. These courses come from some of the biggest businesses in the SEO world, so you can rest assured knowing that the information is high-quality and valuable. Once you have nailed the basics, you can then start to apply what you have learned and develop more advanced skills.
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