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In today’s internet-driven marketplace, choosing a website builder is one of the most important decisions. Of course, you want to choose a website builder that will help you build and maintain a professional-standard website that will convert visitors into customers, but this is not the only consideration. You should also choose a website builder that has strong search engine optimisation (SEO) capabilities. This is key as it will help you climb search engine results lists to improve organic traffic to your website. So, what are the top five website builders when it comes to SEO integrations?
1. Wix
Wix is one of the most popular choices when it comes to website builders, and it is for good reason. In addition to its user-friendly interface, Wix has an SEO Wiz integration that can guide users through the SEO process with a personalised plan. It also offers customisable meta tags, alt text for images, and even advanced tools like structured data, making it easy to optimise your site for search.
2. WordPress
WordPress is another popular choice for businesses when it comes to building a website. It offers impressive SEO features, particularly with Business and eCommerce plans. Users can customise URLs, meta descriptions, and titles and benefit from a wide range of SEO plug-ins, most notably Yoast SEO, a plug-in with extensive features that allow users to optimise content and manage site performance.
3. Weebly
Weebly is renowned for its drag-and-drop builder, which makes it easy for anyone to design a high-quality website. The platform also offers users a range of SEO tools that are easy to use without requiring existing skills or knowledge. Users can easily edit meta descriptions, titles, and URLs, and it supports header and footer code, which allows for custom SEO code like Schema markup.
4. Shopify
Shopify is hugely popular for ecommerce businesses, making it quick and easy for users to build and maintain a high-quality online store. Shopify provides users with a range of SEO tools that can be used to improve online visibility, plus sites are optimised for speed and mobile responsiveness - key features when it comes to SEO. Users can also easily edit page and product meta tags, descriptions, and URLs. Additionally, Shopify’s integration with Google Analytics makes it easy to track performance over time.
5. Squarespace
Squarespace has a user-friendly interface and stunning design templates, making it easy to design websites that stand out from the crowd. Squarespace also offers a range of solid SEO tools, empowering users to boost their online visibility. The platform automatically generates clean URLs, XML sitemaps, and valid HTML markup - key for search engine indexing. Additionally, sites are mobile-responsive by default, and users can easily customize tag titles, meta descriptions, and alt text for images.
These are all excellent website builders to choose for your company website. Not only are they excellent for building professional-standard websites without web design experience, but they are also excellent in terms of SEO integrations. By using their handy SEO features, you can increase traffic to your website and win over more customers.
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