If you often feel confused by the concept of SEO, you’re not alone. SEO has become more complicated over the years and is no longer as simple as it once was when it mainly focused on keywords and outbound links. Today, a website’s ranking can be influenced by a wide number of different SEO factors. To get you started, we’ve got seven easy SEO tips for beginners to get to grips with.

Select the Right Keywords:

Selecting the right keywords is one of the most basic aspects of any SEO campaign. Use keyword-finding tools to optimise your site to ensure that search engines can find what they are looking for, making sure that your site shows up when users are searching for something relevant.

Check Your Site Speed:

SEO is not always about the content on your site. The time that it takes your site to load for visitors can also have an impact on how it is ranked. If your site loads slowly, visitors may click the back button and go somewhere else, which ultimately leads to a higher bounce rate – and a lower ranking.

Target Broken Links:

Broken links or links that don’t lead to actual pages on your website can seriously bring your SEO ranking down. Regularly check your site for broken links so that they can be removed or redirected to a live page instead. There are various tools that you can use to do this quickly and easily. There are many SEO tools you can use for this. Check out our post, Top 10 SEO Tools to try in 2022.

Be Mobile-Friendly:

With more and more people now accessing the web using their mobile devices, it probably does not come as a surprise that Google and other search engines tend to rank mobile-friendly sites higher. If your site doesn’t work well on mobile devices, this will not only impact your SEO in terms of the user-friendliness factor - it can also lead to a higher bounce rate from mobile visitors, reducing your ranking further.

Create Content for Users:

In the past, SEO may have been as simple as adding the right keywords to your website content – but things aren’t so simple these days. While keywords should be included wherever possible, remember that you are creating content for users, not search engines, so they should always flow naturally in the text. Otherwise, Google may penalise your site for keyword stuffing.

Focus on Site Navigation:

A good site navigation system is not only important for SEO; it also ensures that your site visitors have a better experience. Make sure that your content is structured clearly and that users can easily find their way around the site.

Build Your Online Presence with Links:

How many websites link back to yours is an important part of the ranking algorithm. Placing links to other websites on your website can help you build more links back to your site. Other ways to increase links include guest posting on reputable blogs and doing something that gets you in the news. However, always focus on quality links, rather than the number of links.

SEO has never been so complex. If you’re a complete beginner, getting to grips with these seven tips will help you lay the foundation you need to succeed with SEO.