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There are many different elements that make up a successful SEO strategy. One area that holds a lot of weight is keyword research, as you need to identify the best keywords to use to improve your search engine ranking. In addition to this, keyword research is useful for gaining a better understanding of the information that your target audience is looking for and can be helpful for content strategy development. So, what are some advanced keyword research techniques that will strengthen your SEO strategy? Keep reading to find out.
Analyze Competitor Keywords
It is always a good idea to keep a close eye on your competitors in business, particularly when it comes to SEO. You want to identify your top competitors with the use of tools like Moz and then look at the keywords they are ranking for and their current content strategy. You should also be able to find gaps that can present opportunities for new content that will improve your search engine ranking.
Understand User Intent
You must also develop a strong understanding of user intent when it comes to identifying keywords. There are three different types of user intent to understand:
Navigational: Looking for a specific website, such as “Facebook login”
Informational: Looking to learn something, such as “What is SEO”
Transactional: Looking to purchase, such as “buy a new iPhone”
Once you understand user intent, you can decide on the right type of content to use the keywords in. For informational keywords, for example, you can use them in how-to guides to provide valuable information. For transactional keywords, meanwhile, you will want to use these in product descriptions and landing pages.
Find Long-Tail Keywords
Another intelligent keyword research strategy to use is finding long-tail keywords. These are longer phrases that tend to have lower search volumes and higher conversion rates, making them a powerful tool in SEO. Tools like Google “People also ask” and Ubersuggest can be helpful for finding long-tail keywords and you can then create high-quality content that targets these keywords.
Predictive Search
A simple yet effective way to improve your keyword research strategy is to utilize Google’s predictive search suggestions to identify trending keywords. The autocomplete feature as you start typing a query into Google shows you what other people have been searching for, allowing you to see what queries are popular. In addition to this, you can use the “searches related to” section at the bottom of SERPs to find trending keywords.
Local SEO Optimization
If you are targeting customers in your local area, it is vital that you use local SEO optimization to ensure a strong presence in your area. This will include using keywords with location-based terms and optimizing your Google My Business listing, including local keywords in your business description.
Advanced keyword research strategies can make all the difference to your SEO campaigns. The above are a few of the best strategies to use that will improve your ranking, increase organic traffic, and help you become more competitive online.
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