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When you think of the biggest and most successful companies from around the world, they will all have one thing in common - strong branding. Apple, Google, Nike, Coca-Cola, and Amazon are a few businesses that have mastered the art of branding. As a startup, you want to make sure that you develop a strong brand identity from the get-go, as it is not easy having to change this down the line. Strong branding is much more than a good logo (although this is important!), so let's take a look at how you can go about branding your startup.
Establish Your Mission & Goals
First, you need to establish your overall mission and business goals. Obviously, you will want to make as much money as possible, but you should also think about what else you want to achieve and your core values. With this information, you should be able to develop the foundation of your identity and define your USP.
Know Your Audience
Having a strong brand identity will not help if it does not resonate with your target market! This is why you need to conduct in-depth research to have a strong understanding of your target market. Many find it useful to create customer personas to visualise your target customer. You should then consider your target market when making all branding and marketing decisions.
Choose A Memorable Name & Logo
Of course, your brand name and logo will play a significant role. You need a memorable name and an eye-catching logo that is relevant and appealing to your target market. You should also consider a colour scheme, typography, and overall visual identity - this must be consistent across all platforms. This can be one of the hardest aspects of branding, so it might be worth ensiling branding experts who can help.
Craft A Brand Story
Every great brand has a compelling story behind it. Therefore, you want to create a story for your brand, looking into the origins of the startup, your background, and your overall mission. This can help to create a strong connection with your target market and humanises the brand.
Get Feedback
It is intelligent to test your brand identity prior to launching. As mentioned before, it is not something that is easy to change down the line, and rebranding can backfire. Therefore, you should obtain feedback from branding experts, potential customers, and anyone else whose opinion you value.
Get Your Name Out There
Once you have crafted a strong brand identity, you need to get your name out there. The earlier you start doing this, the better, as it gives you a chance to build a following before launching. Content marketing and social media usage are excellent ways to get your name out there and provide you with the ability to showcase your brand identity.
A strong brand identity can make all the difference to your success as a startup in the short and long term. These are the main steps to take to craft a brand identity that will stick in the minds of your target market and stand out from the crowd.
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