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With the end of the year fast approaching, now is the perfect time to look ahead to 2024. Being well-prepared regarding marketing trends is crucial, especially as they change so quickly. So, what are some of the content trends that are likely to dominate in 2024? Content is the backbone of digital marketing campaigns, so you always want to be ahead of the curve when it comes to content marketing. Here are a few trends you should prepare for as we approach 2024.
Short-Form Videos
Video marketing has been a dominant trend for a while now, and short-form video marketing is emerging as one of the key formats. TikTok, Instagram Reels, and YouTube Shorts are hugely popular and can be a great way to engage and humanize your brand. People have short attention spans these days, so short-form video marketing is an effective way to engage your target market.
Influencer & Thought-Leader Content
With every brand trumping its own horn online, you need to utilize influencers and thought leaders to obtain third-party validation and build credibility. Insight from industry leaders and recommendations from influencers can take your business to new heights as you can tap into a much larger market while boosting your brand reputation.
User-Generated Content (UGC)
Similarly, brands can also build credibility by encouraging UGC. UGC can add social proof and build authenticity, but it also helps you reach potential customers you might otherwise have missed. A few ways to encourage UGC include:
Contests and challenges
Hashtags
Feature UGC on social media
Incentivize UGC
Respond to UGC
Emotionally-Engaging Content
Nowadays, every brand is pumping out a steady stream of content to boost their visibility online. However, many are generating dull, generic content often created by AI. Therefore, there is a growing demand for high-quality, emotionally engaging, and valuable content. Using content writing services to produce high-quality content tailored to your target market to address the issues they are having in their lives could help you stand out in a noisy marketplace and build meaningful relationships.
Podcasts
Short-form content is indeed growing in popularity, but so too are podcasts. Podcasts are a fantastic way for a brand to engage its target market with long-form content, which can help you form strong connections and humanize the brand. Although a form of long-form content, people can listen to podcasts while performing other tasks, such as driving, jogging, cooking, and cleaning - this makes them convenient and easy to consume. The key is to create podcast content that is engaging and valuable to your target market, which will keep them coming back for more each week.
These are the content trends to prepare for in 2024. You should always be ahead of the curve when it comes to digital marketing, especially content, as it is the foundation of so many campaigns. The above will be the best ways to engage your target market in 2024 and should help you stand out from the crowd.
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