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The end of the year is rapidly approaching, which is always an exciting time in the digital media world. The end of the year is an opportunity to look back on the year just gone, but it is also a chance to look ahead to 2024. It is always fun to make predictions at this time of the year to predict what the next 12 months will look like, and it will undoubtedly be a fascinating year in digital marketing with so much changing in the last year. Here are a few of our biggest digital marketing predictions for 2024.
Rise In Demand For Quality Content
First, we predict that there will be a rise in demand for high-quality content. 2023 has been a turbulent year in content marketing due to ChatGPT and other AI tools, but many businesses have now experimented with these tools and found that they cannot be used to automate content creation completely. AI tools can certainly be helpful (more on this below), but they will not replace human writers. This is why it is likely that brands will be returning to premium content services in 2024.
Increased Use Of AI Tools
Following this, AI might not be able to automate high-quality content creation, but it can certainly play a significant role in digital marketing. This will only continue in the new year with the tech being used in various ways. A few of the main ways that it will be used include:
Topic ideation
Customer targeting
Personalized marketing
Data analysis
Chatbots
Increased Privacy Regulations
There are growing concerns around privacy and data security right now with cybercrime on the rise, so there will likely be increased privacy regulations in the new year. As a result, marketers must stay abreast with the latest changes to maintain customer privacy, protect data, and remain compliant at all times.
Rise Of Micro-Influencers
You do not have to be a marketing expert to know that influencer marketing is all the rage right now. This shows no sign of slowing down, but influencer marketing is changing. Until recently, brands have been focusing on influencers with the largest possible following to reach a larger audience. While macro-influencers will remain popular, 2024 will see the rise of micro-influencers. These are influencers with a smaller but more niche and engaged following. This allows for a more targeted reach and can create a more genuine connection.
Continued Video Marketing Dominance
Another marketing trend that has dominated 2023 has been video marketing, specifically short-form videos like TikTok and Instagram Reels. These will continue to be popular marketing material in the new year as they can be so engaging, but there will also be an increase in live-streaming events and interactive video experiences.
2024 looks set to be a fascinating year in digital marketing, and these are a few of our predictions for the year ahead. It is always hard to predict precisely what will happen, especially with so much changing in the world of digital marketing, but marketers should prepare themselves for the above to stay current and achieve success.
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