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The end of the year is now on the horizon, and this is always an opportunity for business owners to take some time to reflect. This should include reflecting on the year just gone as well as looking ahead to the next 12 months. Much like people will set themselves resolutions at the beginning of a new year, it is always worth setting New Year’s Resolutions for your business. Digital marketing is a smart area to focus on as it plays a critical role in your success, but businesses often adopt bad digital marketing habits! Here are a few resolutions worth considering for 204.
Update The Company Website
A wise resolution to make every New Year is to update the company website. It is amazing how quickly web design trends change, which means that a website can very quickly become dated. A dated website will deter visitors, so the beginning of a new year is an opportunity to refresh the site. This should include incorporating web design trends, refreshing the text, and adding new visuals.
Commit To High-Quality Content
Many brands are guilty of generating a high volume of low-quality content. Low-effort content could harm your SEO campaigns and frustrate your target market. Instead, you should commit to generating high-quality content that will add value to your target market’s lives, improve your reputation, and boost your visibility online. The simplest way to do this is to use the services of an experienced digital marketing agency that specialises in high-quality content.
Get To Know Your Target Market
Following this, you should make a resolution to get to know your target market better in 2024. To achieve success with marketing campaigns (and success in general), you need to have a strong understanding of your target market. Remember that markets change over time, so it is worth conducting fresh research periodically. You can then create personas to keep in mind when making important marketing decisions and developing content ideas.
Obtain More Social Proof
It is much easier to win over potential customers when you have others promoting your company. Social proof can help to build trust and should help to increase conversions. There are many forms of social proof that you can obtain, including:
Customer reviews
Ratings
Case studies
Social media shares
User-generated content (UGC)
Influencer endorsements
Referral programs
Stay Current With Emerging Tech
Finally, you should commit to staying current with emerging tech in the digital marketing landscape. It can be challenging when there are so many emerging technologies, but you must stay current to avoid falling behind the times. A few of the key technologies that you will need to explore and integrate into your campaigns in 2024 include:
AI
Augmented reality
Virtual reality
Voice search optimisation
5G technology
These are all resolutions that will put your business in a strong position in 2024. The beginning of the New Year is the perfect opportunity to adopt positive digital marketing habits, which will help you to get your brand noticed, stand out online, and engage your target market;
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