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The world of ecommerce is fiercely competitive with major retailers and smaller stores all fighting for visibility online. This means that you need to be smart when it comes to your SEO strategy, particularly link building. Effective link building can help you climb the search engine results so that you can leapfrog the competition, increase brand awareness, and increase organic traffic to your store. So, what are the most effective link-building strategies for ecommerce stores? Read on to find out.
Create Valuable Content
First, you need to create content that will be valuable to your target audience. Too many ecommerce stores focus on quantity over quality (often AI-generated content), but this is a mistake. By focusing on content that your target customer will find interesting, useful, and/or entertaining, you can increase engagement and attract links from other websites. If you have a fitness clothing and equipment store, for example, you can create fitness and health content that will attract links from fitness bloggers, influencers, and industry websites.
Guest Blogging
Another effective link-building strategy for ecommerce websites is guest blogging. This involves creating content for specific blogs within your niche containing a backlink to your own website. The key here is identifying relevant and authoritative blogs in your niche and producing content that aligns with their style and message. In addition to improving your backlink profile, this is helpful for showcasing your expertise and reaching a larger audience.
Collaborate With Influencers
Influencer marketing is all the rage these days, especially when it comes to ecommerce. Consumers rely on influencers to recommend products, so you need to identify relevant and credible influencers within your niche and collaborate. This can include creating content that includes a backlink to your site, such as a product review or unboxing video. This will improve your backlink profile and help you quickly build credibility in the eyes of your target customer.
Broken Link Building
Another effective link-building strategy to try is broken link-building. Essentially, this involves identifying broken links on authoritative websites and suggesting a backlink to your website as a replacement. Tools you can use to find broken links include SEMrush and Ahrefs. Just make sure that the content is relevant to the broken link—you can always repurpose or create new content so that it is a good match.
Monitor Your Progress
Finally, you need to monitor your progress. Link building is an ongoing effort, so you need to track the performance of your backlinks with tools like Google Analytics. This will provide insights into referral traffic and keyword rankings so that you can fine-tune and adjust for higher levels of success.
Hopefully, this post will give you a few ideas for developing an effective link-building strategy for your ecommerce website. The ecommerce industry is incredibly competitive, which can make it hard to get noticed online. By combining these strategies together, you can build a strong backlink profile that will help you rise through the ranking and increase organic traffic to your store.
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