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Online visibility is key to success in the hyper-competitive real estate market. Real estate agencies and professionals must make sure that they are easy to find online in order to build brand awareness, get properties noticed, and close more deals. Most real estate searches begin with Google, which is why SEO is such a powerful tool when it comes to this industry. SEO will help you climb the search engine results lists and leapfrog the competition, helping to drive organic traffic to your website. Keep reading to discover how you can use SEO for higher website traffic, ultimately leading to more sales.
Keyword Research
First, you need to identify relevant keywords that your target market will be using - you can use tools like Google Keyword Planner for this. You should focus on long-tail keywords, which will be a specific phrase like “buy a house in London” as opposed to broader terms. Additionally, local keywords will be helpful for targeting buyers in your area, such as “London apartments”.
On-Page SEO
To improve your search engine ranking, you will need to perform on-page SEO on your real estate website. This will involve including relevant keywords in title tags and meta descriptions, using headers to organise content, and creating high-quality content that will engage your target audience. For real estate websites, this could include tips on buying/renting, neighbourhood guides, market trends, etc.
Off-Page SEO
Off-page SEO involves activities done off the website to improve search engine ranking. This includes acquiring backlinks from reputable websites and writing high-quality blog content for real estate blogs to enhance your authority and earn backlinks to your website. You can also use social media to promote your content and engage with your followers to build your presence online.
Technical SEO
Technical SEO involves making sure that both users and search engines find your website easily accessible. Key areas include optimising your website for mobile (many real estate queries are performed on a mobile device), improving page loading times, and submitting a sitemap to search engines so that your site is easier to index.
Local SEO
Local SEO is critical in real estate as searches are normally for a specific area, so you need to make sure that you have a strong local ranking. Local SEO can involve completing and optimising your Google My Business profile compete with accurate and up to date business information and asking for customer reviews. You should also make sure that your business details are consistent across all online directories.
For those in the real estate industry, a strong presence on search engines is critical. Most real estate queries begin with search engines, so you need to make sure that you appear as close to the top as possible in SERPs to achieve success in this competitive marketplace. The above are the key areas to focus on that will help you leapfrog the competition, increase organic traffic, and make more sales.
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