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In an ideal world, every mention of your brand online would contain a hyperlink. This would increase website traffic, improve search engine ranking, and help boost brand authority. Unfortunately, unlinked brand mentions are common online and could hold you back from success. So, what can you do to turn unlinked brand mentions into links? There are a few steps to follow that will help you boost your online presence. Interested? Keep reading to find out more.
Use Tools To Find Unlinked Mentions Online
The tricky part of turning unlinked mentions into links is finding the unlinked mentions in the first place. Fortunately, there are handy tools that you can use for this that will scour the web for mentions of your brand. You can use tools such as Google Alerts, Ahrefs, SEMrush, and Mention to browse websites, forums, blogs, and news articles for any mention of your brand. You can also search for common misspellings to ensure that you find all mentions online.
Consider The Context
Next, you need to consider the context. Obviously, positive mentions of your brand are ideal, but you might find that some are neutral or even negative. In these situations, you might want to consider addressing any issue with the user/website owner before requesting a link. Additionally, you should always ensure that links come from relevant, trusted, and high-quality sources.
Craft An Outreach Email
At this point, you will be ready to ask for a link. You should take the time to craft a polite and compelling outreach email to persuade the website owner or content creator to change the unlinked brand mention into a hyperlink. Be sure to mention the benefits for them (readers’ convenience) and provide a specific URL for them to make it easy for them to add the link.
Follow Up
You might find that some website owners are slow to respond. If you have not heard anything after a week or two, you could send a gentle reminder while maintaining professionalism at all times.
Track The Performance Of New Backlinks
Finally, you want to track the performance of your new backlinks. A crucial part of link building is monitoring so that you can ensure that they are live and providing value to your strategy. Reviewing will also help you identify any areas for improvement in your link-building strategy. You can assess the performance of your backlink profile with tools like Ahrefs, Moz, and Google Search Console.
Transforming unlinked brand mentions into backlinks is a highly effective way to boost your online presence. This will increase traffic to your website, improve your search engine ranking, and help improve your brand authority. Fortunately, you do not have to spend hours on end browsing the web yourself as there are handy tools allowing you to find unlinked mentions, and it is then a case of convincing the website owner to add a link and monitoring the performance of your new backlinks.
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