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Tech has always played a pivotal role in marketing, so it is vital that marketing teams keep pace with all the latest tech trends and developments. This has proved to be challenging in recent years as tech has been evolving at breakneck speed with all kinds of breathtaking developments. So, what are the tech trends that marketing teams need to be aware of in 2024?
1. AI
Of course, AI is a major tech development that is reshaping many areas of business and life right now. In terms of marketing, AI can be used for data analysis, chatbots, customer segmentation, and assisting in the content creation process, among many other uses.
2. Personalisation
Personalisation is a great way to engage your target customer and stand out in a competitive marketplace. You should be using tools that enable you to provide tailored marketing content for individual users in 2024.
3. Smart Speakers
Smart speakers have been around for a while and have started to change how people purchase products. Therefore, marketers need to optimise content for voice search to ensure visibility - natural language processing (NLP) can assist with this.
4. Video Content
Video content has been a major marketing trend in recent times, particularly short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts can be used to create snappy, engaging content that will appeal to young audiences.
5. Augmented & Virtual Reality
AR and VR are becoming more prevalent and technologies that marketing teams will want to utilise as a way to create memorable brand experiences. This can include interactive marketing campaigns and the ability to try on products virtually.
6. Cybersecurity
Cybercrime is on the rise, so cybersecurity is a critical consideration for marketing teams. This will involve utilising cybersecurity products to protect customer data and provide secure online transactions.
7. Data Privacy
Following this, marketers need to stay abreast of data privacy regulations. Regulations like GDPR and CCPA are frequently changing to protect sensitive user data, so you need to stay up to date to remain compliant.
8. User-Generated Content
User-generated content (UGC) turns your customers into brand advocates and can build authenticity. There are tools that you can use to collect and display UGC, which will make it easier to capitalise on this trend.
9. Social Commerce
There has been a sharp rise in social commerce in recent times. This brings convenience for customers who are able to discover and buy products directly through social media channels, including Facebook and Instagram.
10. Ephemeral Content
Ephemeral content (content that is only visible for a short time frame, usually 24 hours) has also become a major trend in the last few years. Marketers can create a sense of urgency and encourage engagement with the use of ephemeral content.
These are the ten tech trends that marketing teams need to be aware of in 2024. It can be hard to keep up when tech is evolving at such a rapid rate, but you need to stay current to develop effective marketing strategies and remain competitive.
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