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Search engine optimisation (SEO) is one of the most effective ways to improve your presence online in a competitive marketplace. SEO will improve your search engine results page (SERP) position, which will increase brand awareness, boost organic traffic, and help you leapfrog the competition. Keyword research is a critical component of SEO so that you can improve your website’s visibility and target your audience, so you want to make sure you are using the best keyword research tools to identify the most effective keywords. Here are a few of the best.
Google Keyword Planner
Of course, Google’s own Google Keyword Planner is a great tool to use for keyword research and is one of the most popular SEO tools. The free-to-use tool is capable of suggesting keywords for use based on your initial query and can provide useful data on keyword search volume and competitions level, allowing you to find keywords that will help with SERP domination.
Semrush
Semrush is another popular tool that can be used for a few areas of search engine optimisation. Semrush provides data on keyword volume, trends, competition, and can also help to provide useful information on your competitor’s keyword strategy.
Moz Keyword Explorer
Moz is many digital marketing professional’s go-to as a handy suite full of useful search engine optimisation tools. This includes the Moz Keyword Explorer tool, which can provide you with data on keyword difficulty and search volume, as well as provide suggestions for related keywords and SERP analysis.
Ahrefs
Ahrefs is another tool that can help with SERP domination with a range of SEO tools. This includes Keyword Explorer, which provides in-depth insight into search volume, keyword difficulty, and clicks per second. You can also get extensive lists of keyword suggestions based on seed keywords and topics, as well as the ability to analyse your competitor’s keyword strategy. In addition to this, you can benefit from SERP analysis for specific keywords and historical keyword data that allows you to track keyword performance over time.
Ubersuggest
Digital marketing guru Neil Patel is a figure that many in this industry turn to for insight. Ubersuggest is a keyword research tool developed by Patel, so it is certainly one that is worth using! The free-to-use tool provides keyword suggestions based on a seed keyword, search volume, and CPC data, and even content ideas based on popular topics and searches that are currently trending in your niche.
AnswerThePublic
AnswerThePublic is a handy tool for discovering long-tail keyword ideas and topic titles. It can also discover what questions search engine users are asking related to a keyword or specific topic.
These are the best keyword research tools to use as part of your search engine optimisation strategy. Identifying the best keyword opportunities for SERP domination is vital, but this is a real challenge, especially when competing against other brands. By using these search engine tools, you can form a keyword strategy that will help you climb the rankings, leapfrog the competition, and get noticed by your target audience.
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