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Looking to improve your Software as a Service (SaaS) visibility online? Every SaaS company needs to have a strong presence online, particularly on search engines, as this is where potential customers will turn to find the best platforms. Search engine optimisation (SEO) enables you to climb the search engine rankings, and link building is a key component of this. By improving your ranking, you will boost brand awareness, increase organic traffic, and increase sales. This post will outline a few unique link-building strategies for growing your software’s authority. Read on to find out more.
What is Link Building for SaaS?
First, it is helpful to define link building for SaaS. Link building involves creating links from one website back to yours, which acts like a vote of confidence in the eyes of search engines. Therefore, obtaining backlinks from reputable and relevant websites allows you to build a strong backlink profile that will improve your ranking - according to Moz, backlinks are one of the top ranking factors.
So, what are some of the most effective link-building strategies for SaaS companies?
Partner With Tech Influencers
Influencer marketing has become an enormous trend in recent times, and it is easy to see why. Influencers allow businesses to rapidly increase their reach and leverage the credibility of trusted individuals, and it is not just B2C where influencer marketing can be effective. By forming partnerships with tech influencers, SaaS companies can obtain backlinks from a credible source and reach a much larger audience. The key is to find relevant influencers with a dedicated following and form a strong relationship with them.
Boost Visibility With Guest Blogging
Guest blogging is similar to influencer marketing in that it allows you to leverage the reach and credibility of an authoritative figure within your niche. You want to find relevant and popular bloggers within your industry and create guest posts for their blogs that contain a backlink. The key to success with guest blogging is creating high-quality, engaging, and informative content that addresses the topics their readers (and your target market) will want to read. For a SaaS company, a few topic ideas that could work well include:
The Biggest Business Tech Trends of 2025
SaaS vs Traditional Software: Why the Future is in the Cloud
The Benefits of SaaS for Remote Teams
Create Shareable Resources
Another effective strategy for SaaS companies is to create sharable resources. You should use your expertise to create authoritative ebooks, white papers, reports, infographics, or any other kind of content that your target audience will find interesting and valuable. This can be effective because it will naturally attract backlinks from other industry professionals and bloggers. Of course, creating content of this standard can be a challenge, which is why it is smart to use the services of a content marketing London agency. They will know how to create content of the highest standard that will position your brand as a thought leader and attract backlinks.
Make Use Of Listings
A simple yet highly effective way to boost your backlink profile is to make use of online listings, including directories, review sites, and marketplaces. Consumers rely heavily on software review platforms, such as Software Advice, which gives you the chance to increase the number of backlinks from trusted sources with ease. You simply need to claim and complete your profile on the review platforms and encourage customers to leave positive reviews. You can also request backlinks from trusted review websites that specialise in software and SaaS. In addition to boosting your backlink profile, this strategy is effective because you can also increase visibility and trust with potential customers.
Utilise PR Link Building
PR link building can be another useful strategy for SaaS companies. Essentially, this involves obtaining backlinks from news and media outlets. Again, this is effective because you can obtain backlinks from authoritative sources while reaching a much larger audience. Positive media coverage can make a huge difference to your business’s success, which is why it is smart to network and build relationships with relevant journalists and outlets. You can also use platforms like Help a Reporter Out (HARO), which allows journalists to get media queries answered by industry experts. This can also be a difficult strategy, which is why it is worth using the services of a PR link-building London agency that can help and will have preexisting relationships in place.
Improve Your Reach With Social Media
Of course, social media can also play a key role in link building. Sharing high-quality, engaging, and useful content (such as your shareable resources) can help you obtain backlinks from industry professionals and influencers. Social media does not directly impact rankings, but it can have a significant impact on your backlink profile and improve your visibility online.
Use A Link Building Agency
The above are all effective link-building strategies for SaaS companies, but link-building is also highly complex and requires a lot of ongoing work. Additionally, it can be hard to succeed when you are competing against every other SaaS business online. Therefore, for the best results, it is worth using the services of the best SEO agency in London. They will have the expertise and talent to build a strong backlink profile that will help you climb the ranking, increase organic traffic, boost sales, and compete with the bigger brands in your industry. Outsourcing link-building can also free up a huge amount of time and energy for you to focus on other important areas.
Link building can be a powerful tool for SaaS companies. When the most effective strategies are used, link-building can help take your company to new heights by improving your search engine ranking. SaaS can be a competitive field, and you need a strong presence online to succeed, so hopefully, the information in this post will be useful and help you deploy strategies that will improve your ranking and increase organic traffic to your website.
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