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If you have a brick-and-mortar business, you should not fall into the trap of thinking that digital marketing is not for you. Brick-and-mortar businesses must still have a strong presence online as customers will still use the internet to find local companies. Therefore, it is vital that you know how to get your business noticed when your target audience is searching for the products/services you provide in your local area. This can be achieved with local link-building, which involves boosting your visibility online with links from other websites to your own. Keep reading to learn the main strategies that can help with local link-building.
Use Local SEO
First, you should optimise your website for local SEO. This involves using high-performing location-based keywords in your content, title tags, and meta descriptions. This will show search engines that you are a local business and will improve your ranking in local search results. You should also improve the performance of your website and optimise for mobile to improve link-building results.
Fill Out Google My Business
One of the key ways for brick-and-mortar businesses to achieve local link-building success is by claiming and filling out their Google My Business listing. Providing accurate details for your business will improve your local search ranking while ensuring that web users have access to up-to-date information. This will include things like
Address
Opening hours
Phone number
Website
Services
Photos
You should also include customer reviews to add social proof and improve local search results.
Collaborate With Local Businesses & Influencers
Link building is all about acquiring backlinks to your website to improve your search engine ranking. Therefore, you want to identify relevant local businesses and influencers that you can partner with to form mutually beneficial partnerships with. You can cross-promote each other’s businesses and provide links to each other’s websites to improve search engine ranking. If you can form a partnership with a relevant local influencer, you can get them to create content promoting your business, clouding a link to boost your link-building efforts.
Create Content For Locals
A key element of link-building strategies is creating high-quality content that will lead to backlinks. For local link-building, you want to create high-quality content that is relevant to the community and specifically for those in the local area. This could include community news, local guides, event information, and advice for people new to the area. This will attract links from other local websites and help improve your search engine ranking.
Get Involved With The Local Community
There are many good reasons for brick-and-mortar businesses to get involved with the local community. This can increase brand awareness, improve your reputation, and help you develop strong relationships in the community. It can also help with link-building efforts, as individuals and organisations are more likely to mention your brand and provide backlinks when you are active in the community and attending local events.
Brick-and-mortar businesses need to ensure they have a strong presence online, particularly when people are searching for products/services you provide in your local area. Local link building is key to this, and the advice in this post should help you improve your local search ranking and attract new customers.
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