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The end of the year is fast approaching, which is always a good time for reflection. For us, this will involve reflecting on the year in marketing, which has been another whirlwind year! 2023 has been a fascinating year with businesses and consumers adapting to the fallout from the pandemic, inflation, and economic turbulence. It has also been a year where AI has disrupted the entire world along with many other notable marketing trends and developments. It is important to look back on the year just gone and pick out lessons that you can apply in 2024. Here are the main lessons we have learned from 2023.
AI Has A Role To Play But Is Not Perfect
2023 will be remembered as a year dominated by AI and the world getting to grips with this technology. Opinions on the future of AI vary greatly, but it is clear that it is not going anywhere anytime soon, which is why it is essential to adapt and find ways to use the tech to avoid getting left behind. It is not perfect, though, so it should only be used for basic tasks and as a tool instead of for complete automation of tasks.
Quality Content Is Key
Following this, many have discovered that quality is key when it comes to content, not quantity. Many businesses have experimented with AI-generated content but quickly discovered it lacks impact and the all-important human touch. This is why using premium content writing services is wise as you can benefit from carefully crafted content that will resonate with your target market while increasing your visibility online.
Influencers Must Be Authentic
Influencer marketing has been a significant trend for a few years and shows no signs of slowing. In 2023, it became evident that consumers value authenticity regarding influencers. They do not want the people they follow blindly recommending products/services because they have been paid to. This has led to the rise of micro-influencers, who have smaller followings but are known for authenticity. Finding these micro-influencers and creating helpful content, such as video reviews, could help to build trust with your target market.
Short-Form Videos Remain Powerful
We live in a time where people have short attention spans, which is why short-form video content is so effective. TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts are immensely popular, particularly with younger generations. Short-form video marketing can also be an effective way to humanise the brand, use humour, and communicate complex messages.
Personalisation Is Crucial
It can be hard to cut through and capitulate your target market when they are bombarded by so many adverts and forms of communication. This is why personalisation is so effective, as it captures their attention - much like calling someone by their name - and enables you to appeal to their specific preferences.
These are a few of the biggest marketing lessons to take from 2023 and into the new year. 2024 is sure to be another fascinating year in the world of digital marketing, so be sure to check back for all the latest news!
Check out these posts to prepare for the year ahead:
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