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In order to improve your search engine ranking, you need to utilise effective link-building strategies that will improve your domain authority (DA). DA is a metric developed by Moz that predicts how likely a website is to rank in search engine results pages (SERPs) with scores ranging from 1 to 100. So, what are the best link-building strategies that will boost your DA and help you climb the SERPs? Keep reading to find out.
Create Valuable & Engaging Content
The foundation of link-building is creating valuable and engaging content. By producing content that your target audience will find useful, informative, and/or entertaining, you will find other websites are more likely to link to it - this helps you create a strong backlink profile. The key to creating high-quality content is a strong understanding of your target market and their interests, presences, and pain points. You can then use content writing services UK to generate content that will attract backlinks and improve your DA.
Write Blogs For Reputable Blogs
Following on from this, another highly effective way to boost your DA and climb the SERPs is to write blog posts for reputable blogs in your niche. This is known as guest posting and allows you to gain exposure to a larger audience while securing backlinks to your website. You need to identify blogs that are authoritative within your sector and then create content that will captivate their readers with a link back to your own site.
Connect With Influencers
These days, influencers can play a significant role in link-building. Identifying and building relationships with popular and reputable influencers can lead to valuable backlinks that can significantly boost your DA and search engine ranking. Backlinks can come in the form of collaborations, interviews, guest posts, and other forms of content with a link to your website.
Join Online Communities
Online communities like Reddit and Quora are hugely influential these days and can play a big part in link-building. By engaging in these communities and providing links to your website, you can boost your backlink profile and DA while also positioning yourself as a thought leader. The key to this tactic is to avoid spamming online communities with links and only include them when they are relevant.
Use The Skyscraper Technique
Another effective strategy to use to boost your DA is the skyscraper technique. Essentially, this involves finding content in your niche (check your competitors) and creating something that is even better with more up to date information, statistics, quotes, etc. You can then contact the websites linking to the original content and offer your new, improved content.
These are all tried and tested link-building strategies to boost your DA and improve your search engine ranking. It is fiercely competitive online, so it is important to utilise the most effective strategies that will help you leapfrog the competition and stand out online. This should increase organic traffic to your site, increase sales, and enhance your brand reputation.
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