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It is remarkable to see the meteoric rise in podcasts in recent years. There is a strong demand for high-quality podcast content across all genres, so this is something that every marketer and business owner should be aware of. We recently looked at ways to start your own marketing podcast, but you also need to know how to get your podcast noticed. Much like your website, this is where SEO can help. SEO is hugely important for any podcast as this is how you increase awareness and attract new listeners. Keep reading to discover why SEO is so important for podcasts in 2024.
Discoverability
SEO is important for podcasts because it improves discoverability. When SEO is used effectively, your podcast will become more visible to potential listeners. Keep in mind that competition is fierce in the podcast world, no matter what genre you operate in, so you want to make sure that your podcast is visible and easy to find. This is why you need to optimise episodes and show notes with relevant keywords to improve your ranking.
Attract Your Target Audience
SEO is also effective for podcasts as it gives you the opportunity to attract your target audience. When listeners are searching using keywords you have used, they will be interested in your content and ready to listen. This means that you are getting targeted traffic, which will make it easier to engage listeners and build a base.
Increase Engagement
Leading on from this, targeted traffic should also help to increase engagement levels. You want your listeners to engage with your content, such as commenting, asking questions, and sharing episodes with their network. This can help to elevate the visibility of your podcast and make it easier to build a following.
Establish Authority & Credibility
Much like with websites, a podcast that appears at or near the top of SERPs will be deemed credible and authoritative in the eyes of search engine users. A podcast is a great way to showcase your expertise on a given subject, but you will struggle to get heard if you struggle to get on the first page of SERPs. With SEO for podcasts, you can climb the rankings and establish yourself as a thought leader in the field.
Cost-Effective Long-Term Growth Strategy
Another reason why SEO is important when it comes to podcasting is that it is a cost-effective long-term growth strategy. The ongoing cost of paid ads can add up over time, but SEO naturally increases organic traffic to your podcast, allowing you to attract new listeners without ongoing costs. To achieve a strong position on SERPs, you should look to use keywords, acquire backlinks, and optimise metadata - you could use the services of an experienced digital marketing agency for this.
As you can see, anyone with a podcast can greatly benefit from SEO. SEO will improve your podcast's visibility online, making it much easier to attract listeners and get your message heard.
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