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There is no stage more important in an SEO campaign than keyword research. It is vital that you are able to perform the terms and phrases used by your target audience when searching for the products/services you provide online so that you can utilise these keywords to improve your search engine ranking. Keep reading to discover the main steps involved in effective keyword research.
Know Your Target Audience
First, you must have a strong understanding of your target audience. You need to know the demographics of this group, the problems that they are trying to solve when searching online, and the kind of language that they will use. When you know the preferences and pain points of your target audience, you will find it much easier to find high-performing keywords and phrases to use in your content strategy.
Come Up With Seed Keywords
Next, you will want to come up with seed keywords. These are broad terms relevant to your niche that will help you establish specific keywords. You can do this by listing topics relevant to your business and using tools like Google Suggest and Answer the Public to discover what people are asking about the topics you come up with.
Use Keyword Research Tools
You can then use keyword research tools to find the best words and phrases to use. Google Keyword Planner is one of the most popular tools, as it provides search volume data and keyword ideas, which can be helpful. Ahrefs Keyword Explorer is another useful tool, which provides in-depth analysis, allowing you to find the best words. SEMRush is the other tool that is most commonly used and is a good option for analysing competitor keywords and finding gaps in your current strategy.
Using all of these tools will help you generate a list of potential keywords to use in your SEO strategy. The key is to find the right balance between high search volume and low competition, which will deliver the best results. Long-tail keywords can be particularly effective, so you should always try to identify high-performing phrases that are less competitive.
Prioritise Keywords
Now that you have a list of potential keywords to use as part of your SEO strategy, you should prioritise these so that you can focus on using the most effective ones as part of your content strategy. You should prioritise them based on:
Search volume
Keyword difficulty
Relevance
When you have keywords that have a good balance of search volume, low competition, and a close alignment with your content and business goals, you will be ready to move forward to the next stage in your SEO campaign.
These are the main stages involved in keyword research. This is a critical stage in any SEO campaign, as it is impossible to improve your search engine ranking by utilising high-performing keywords as part of your strategy. By focusing on these steps, you can identify keywords that will help you climb the rankings and improve organic traffic to your site.
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