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When it comes to search engine optimisation (SEO), there are a few different areas you will need to focus your attention on. One critical area that is sometimes overlooked is a strong internal linking strategy. A strong internal linking strategy involves creating hyperlinks that connect one page of your website to another, which can improve both your SEO efforts and the user experience (UX). This post will look at the main benefits of a strong internal linking strategy.
Improve Website Navigation
First, a strong internal linking strategy helps improve your website's navigation. Well-placed links make it much easier for users to move around your website, which means they are more likely to stay on the website for longer. This is also helpful for improving your search engine ranking, as a low bounce rate signals to search engines that your website is valuable and informative. You can also easily guide users through the sales funnel with internal linking, helping to increase conversions.
Increase Page Views
Following this, internal linking can help increase page views. You can have links to blog articles, case studies, reviews, product pages, and much more. This can help keep people engaged on your website and build stronger relationships with your target audience.
Distribute Page Authority
A key advantage of internal linking for SEO is that it distributes page authority. When high-authority pages link to other pages, they pass on some of their link authority to the other page. This helps boost the search engine visibility of the other page so that it is not just the home page and key landing pages that are easy to find online.
Improve Website Crawlability
Another way that internal linking helps with SEO is by improving the website’s crawlability. Search engines follow links to discover and index pages, so well-placed internal links can ensure that key pages are easily accessible to search engine bots. This will lead to better indexing, improved search engine positions, and more organic traffic.
Support Content Hierarchy & Structure
Similarly, a good internal linking strategy can support the content hierarchy and structure of a website. It becomes easy to create a logical flow of information so that subpages can be easily accessed from the main pages, which will be useful for both the users and search engines. This will help to improve the site's search engine ranking and usability.
It is clear that internal linking is a key area to focus on when it comes to SEO. In addition to improving your search engine ranking, a smart internal linking strategy will also make your website much easier to navigate for users. An enhanced UX is always helpful and should help to increase conversions. By improving the visibility of your website online, you can increase organic traffic and make more people aware of your brand. When this is combined with an increase in conversions, it can have a powerful effect on the success of your business.
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