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Content is king in the world of digital marketing and has held this title for some time. Inevitably, this means that content marketing has changed, evolved, and developed over the years to keep pace with the fast-paced digital marketing realm. It is fascinating to look back at this content marketing evolution and consider what the future holds. With this in mind, this post will take a look at the evolution of content marketing over the years and consider what the future of content looks like.
Traditional Marketing
Of course, the history of content marketing predates digital marketing. Content has always been the foundation of advertising and used to educate, engage, and convince consumers with adverts and articles used in traditional print media.
The Rise Of Digital Marketing
The rise of the internet changed a lot about life - it is now hard to remember a time without it! This brought about an enormous shift in content marketing, with businesses discovering the potential for engaging their target audience online. As a result, content became key in terms of websites, blogs, and emails.
SEO & Content Generation
The development of search engines was another game-changing moment for content marketing. Marketers began to develop basic SEO strategies to help brands improve their search engine ranking, leading to an increase in organic traffic. Search engines then became more sophisticated, causing marketers to focus on high-quality, relevant, and optimized content using keywords, with practices like link-building being used to build authority.
Visual Content
There was also a shift in focus toward visual content. It can be hard to stand out and get noticed with a wall of text, so brands became more creative and utilized visual content to captivate their target audience. This includes videos, animations, pictures, infographics, and interactive content to stand out.
Mobile-Friendly Content
The rise of smartphones has also influenced content marketing, particularly in the last few years. Over half of web traffic now comes from mobile, so marketers must ensure that content is optimized and easy to consume on all screen sizes. This has also contributed to the rise in visual content and away from large walls of text.
AI
Of course, in modern times, AI has an enormous impact on content marketing and the entire digital marketing industry. AI-powered tools can help content marketers create and optimize content, but limitations exist. AI content is still easy to detect and lacks a human touch, but it is certainly playing a pivotal role in the industry revolution right now.
The Future
So, what does the future of content look like? It is challenging to predict content marketing trends that will emerge, but there are a few areas that are likely to emerge in the coming years and play a key role, including:
AI
Augmented and virtual reality
User-generated content
Sustainable content
Voice content
Interactive content
It is fascinating to look back at the history of content marketing and how it has evolved over the years. Content marketing is the foundation of marketing as this is how brands present themselves and engage their target audience, so keeping up with the latest content marketing trends is critical.
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