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Link-building is one of the most effective ways to improve search engine ranking and increase organic traffic to your website. Link-building is also a highly complex process, and one you need to know how to utilise to get the best results. There are a few components of link-building to get to grips with, including anchor text best practices. Anchor text is the clickable text in a hyperlink, and it plays a key role in link-building as it is what search engines use to determine the relevance and context of the linked page. So, what are some of the anchor text best practices when it comes to link-building?
Avoiding Keyword Stuffing
You should include targeted keywords in the anchor text, but it is important to avoid keyword stuffing. Excessive use of targeted keywords in anchor text is seen as spammy by search engines, which would hurt your SEO efforts. Instead, try to use natural, descriptive anchor text that fits seamlessly with the content.
Make It Relevant
Following this, you must also make sure that the anchor text is relevant. Anchor text should align with both the content of the linked page and the topic of the surrounding content, so you want to use words or phrases that describe the linked content and are relevant to the topic. This is useful from an SEO standpoint as search engines use anchor text to determine the relevance of a linked page. It is also important for providing a positive user experience as relevant anchor text will help them understand the purpose of the link.
Diversify Anchor Text
You also need to mix up your anchor text to create a varied backlink profile. There are a few different types you can choose from, including:
Branded: Using your exact brand name, such as “Digitally Unique”.
Exact match: The exact keyword/phrase the linked page is targeting, such as “best digital marketing agency.”
Partial match: Anchors containing variations or partial phrases of the target keyword, such as “experienced digital marketing agencies.”
Natural: Words that flow naturally with the content and are associated with the keyword, such as “improve your search engine ranking.”
Generic: Non-specific calls to action, such as “click here” or “learn more.”
Naked URL: Hyperlinks consisting of the naked URL to provide a straightforward approach, such as “https://www.digitallyunique.com/.”
Analyse Anchor Text Performance
Another key aspect is monitoring the performance of anchor text in link-building campaigns. You want to keep an eye on search engine rankings, click-through rates, and bounce rates to identify what anchor texts are working well and which ones need improvement. You can use tools like Google Analytics and Search Console for this. Analysing anchor text performance allows you to fine-tune and improve for higher levels of success.
You should never underestimate the impact that anchor text in link building has. Anchor text best practices can make all the difference to your link-building campaigns and help you climb the search engine rankings. The above are a few of the key areas you should focus on for optimising anchor text and boosting your SEO efforts.
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