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Did you know that over 60% of web traffic comes from mobile devices? The way in which people access and use the internet has completely changed in recent times, with more and more people using their smartphones than ever before. This has changed how Google evaluates and ranks websites, so UK businesses need to be aware of mobile-first indexing and know how to strengthen their visibility online in an increasingly mobile-driven world. Keep reading to find out more.
What is Mobile-First Indexing?
So, what exactly is mobile-first indexing? Essentially, this is Google predominately using the mobile version of content for indexing and ranking. Desktop versions were the main source of this information in years gone by, but this has since changed, signalling that the way in which people use the internet is changing. This change to mobile-first indexing ensures that search results align closely with the user experience on mobile devices.
The Benefits for UK Businesses
Mobile-first indexing can benefit businesses in a few ways when they know how to optimise for it. Mobile-first indexing can:
Improve the user experience: Websites optimised for mobile will provide users with a seamless experience.
Improve SERP ranking: Optimising for mobile-first indexing will improve search engine ranking, helping drive more organic traffic.
Increased accessibility: Websites optimised for mobile are more accessible to a broader audience helping businesses reach more customers.
How to Optimise for Mobile-First Indexing
There are a few steps businesses can take to optimise for mobile-first indexing that will improve search engine ranking. These include:
Responsive Design
Responsive website design means that content easily loads and is readable on any device. This enhances the user experience and demonstrates that the business caters to all users.
Accelerated Mobile Pages (AMP)
AMP is an open-source framework that allows the creation of fast-loading mobile pages. This can help businesses improve page load times, which are a major factor in SEO and user experience.
Mobile-Friendly Content
When creating content, businesses should always keep mobile users in mind. Mobile users do not want to read a large wall of text, so paragraphs should be short and text broken up with bullet points. You should also use large fonts, choose appropriately sized images, and ensure all buttons and links are easy to use.
Regular Mobile Testing
Finally, it is important to test websites on different mobile devices regularly. This will help you identify and fix issues that could be impacting the user experience and your search engine position. Google’s Mobile-Friendly Test is a handy tool for discovering how well your website performs on mobile devices.
With so much traffic coming from mobile these days, it is vital that UK businesses adapt and know how to optimise for mobile-first indexing. With Google changing the way that content is indexed and ranked, companies need to take a mobile-first approach in order to leapfrog the competition and increase organic traffic while providing the best user experience.
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