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Wondering what the biggest marketing trends are in 2024? It is always important to have your finger on the pulse when it comes to marketing, but this can be a real challenge in the current climate. It is a turbulent time in the world of marketing with economic conditions, the rise of AI, changes to the Google algorithm, and various other factors. Marketing keeps moving forward, though, and those who are adaptable and able to stay current will achieve success. With this in mind, here are a few of the biggest marketing trends (so far).
Influencer Marketing
It is still impossible to use social media without seeing an influencer. Influencer marketing has exploded in popularity in recent times with consumers becoming reliant on influential people they trust to recommend brands and products/services. 84% of marketers say they will increase influencer marketing spending in 2024, so it is clear that this is a trend that isn’t going anywhere just yet.
Brand Values Content
We live in a time when there are many important topics and issues around the globe. As many as 75% of consumers say they have cut ties with a brand over a conflict in values, which is why many brands are now focusing on content creation that demonstrates brand values. Using content writing services UK is a smart way to ensure that your content is engaging, relevant, and stands out from the crowd.
Link-Building
It remains hugely important to have a strong presence on the search engine, but the way that Google ranks websites is changing. In addition to high-quality and useful content, brands should be using link-building as a way to build credibility. You can use a trusted link-building agency London to build a strong backlink profile that will help you climb SERPs and increase organic traffic to your website.
Infographics
Many find it hard to make their content stand out from the crowd, which is why infographics have surged in popularity in recent times. These are an eye-catching and easy way to communicate data and key messages that can help any brand get noticed. Infographics links are proving to be popular so far, with 88% of marketers stating they will increase or maintain their investment in 2024.
Experiential Marketing
Ever since the end of the pandemic, there has been a growing demand for experiences and live events. This has led to the rise of experiential marketing in recent times, which gives brands the chance to make a connection with their customers and create a sense of community. This can include things like pop-up events, branded live performances, competitions, and VR experiences. This can be an effective way to increase brand awareness, encourage loyalty, and stand out from the crowd.
These are currently the biggest marketing trends that are shaping 2024. It is an interesting time in the world of marketing with so much changing, and it is important to be flexible and current when it comes to your approach. By focusing on these areas, you will find it easier to stand out and engage your target audience.
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