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The value of SEO cannot be overstated, with 92.6% of all global traffic coming from Google Search, Google Images, and Google Maps. It is clear that businesses need to have a strong presence on search engines if they are to succeed in today’s internet-driven marketplace, which means that your SEO needs to be on point. This is challenging when SEO is constantly evolving, particularly the technical side. With this in mind, this post will provide an in-depth technical SEO checklist that businesses can use in 2025 to boost their visibility online and increase organic traffic.
Core Web Vitals Optimisation
First, you need to you need to focus on Core Web Vitals. Google is placing an increased emphasis on the user experience, which means that this is a key ranking factor. There are three metrics that directly impact site performance:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
The best ways to optimise Core Web Vitals include:
- Optimising images using next-gen formats, such as WebP
- Implementing server-side rendering (SSR) to improve loading times
- Using a Content Delivery Network (CDN) to reduce latency
Improve Mobile-First Indexing
These days, over 50% of web traffic comes from mobile. This means that you must optimise your website for mobile users to strengthen your visibility on SERPs. Here are a few of the best practices:
- Use responsive design
- Test mobile usability with Google’s Mobile-Friendly Test
- Ensure consistent content between mobile and desktop to prevent indexation errors
Improve Website Security
Cybercrime is a huge and growing threat, so it is not surprising that Google’s site reputation abuse policy punishes websites that have been hacked or considered malicious. Here is how you can strengthen your site security:
- Use HTTPS encryption
- Keep CMS platforms, plugins, and themes up to date
- Use Google Search Console to monitor site health and detect warnings
Perform A Crawlability & Indexability Audit
You want to make sure that search engines can easily crawl and index your website to avoid falling down the rankings. You can review crawl statistics in Search Console, which will help you identify issues. You should also keep your sitemap updated, submit it to Google, and use canonical tags to prevent duplicate content issues.
Ensure Compliance With Google’s Spam Policy
Google has taken action to crack down on parasite SEO practices in recent years. Parasite SEO involves exploiting high authority websites to rank illicit content, which now violates the Google Spam Policy updates and results in parasite SEO penalties.
To ensure compliance, you should regularly audit for third-party content violations and restrict permissions to avoid unauthorised link insertions and publishing. Tools like SEMrush can also be used to monitor unusual backlink patterns.
Improve Page Speed
Website speed is a key factor which impacts bounce rates, conversions, and rankings. Therefore, you want to improve page speed by minimising HTTP requests, enabling browser caching, and using tools like PageSpeed Insights to detect issues. This can help improve your search engine ranking while also improving the user experience.
Ensure Compliance With Affiliate Marketing SEO
For affiliate marketers, you must ensure affiliate marketing SEO compliance. This means disclosing all affiliate relationships, using nofollow or sponsored attributes for affiliate links, and creating value-added content as opposed to generic affiliate content.
Optimise Images & Videos
Visual content is vital for any website, which is why optimising is key for boosting your ranking. You can optimise your visual content by adding descriptive alt text for images, compressing media files to balance load speed and quality, and using video transcripts to enhance accessibility and keyword relevance.
Ensure Proper Link Building Practices
Your backlink profile remains a key ranking factor, but changing policies means that you must ensure proper practices to avoid penalties. The best practices for link building in 2025 include:
- Acquiring quality backlinks from authoritative guest posts and partnerships
- Avoiding manipulative practices, such as using paid links that are disguised as organic
- Auditing your backlink profile to remove toxic links
To ensure compliance and build a strong backlink profile that will boost your search engine ranking, it is worth using link building services UK from a reputable digital marketing agency.
Optimise For Local SEO
For websites targeting customers in the local area, you will want to optimise for local SEO to ensure that you are visible in local searches. This can be achieved by:
- Filling in your Google Business Profile with accurate information
- Using location-specific keywords and structured data
- Gathering authentic reviews from local customers to improve trust and credibility
Keep Up With Google Algorithm Updates
Finally, it is important that you keep up with the latest Google algorithm updates. Google has made some huge changes to its algorithm in recent times, so you need to keep up to date in order to maintain and improve your search engine ranking. This includes the Google algorithm update 2024, which places a stronger emphasis on accurate and authoritative information. Make sure that your content meets Google’s E-E-A-T (Expertise, Experience Authoritativeness, Trustworthiness) framework.
Consider Hiring A Digital Marketing Agency
These are the main steps to follow to optimise your website and improve your search engine ranking in 2025 while ensuring compliance with the latest Google policies. Of course, this is a lot of work and technically complex. It is for this reason why it is worth considering hiring a digital marketing company that specialises in SEO. This will ensure that your technical SEO is as strong as possible, which will help you climb the rankings while also freeing up time and energy to focus on other areas of the business.
With most online journeys beginning with a search engine query, businesses in all industries must ensure a strong presence on SERPs. With a strong ranking, you can increase organic traffic to your website, improve brand awareness, and position your brand as an authoritative voice in your industry. Technical SEO is key to this, so you must know how to adapt to constantly changing search engine guidelines to ensure visibility and avoid penalties. Hopefully, the information in this post will help and allow you to achieve online success in 2025.
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