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You always want to make sure that you are making the most out of the best available tools when it comes to digital marketing. It is hard to know what you should be using when there are so many tools at your disposal, but one that you want to add to your arsenal is Google Search Console. Tools that are provided by the search engine itself will always be worthwhile, and Google Search Console is a handy free tool that can help you monitor and maintain your presence in SERPs. Keep reading for all you need to know about this useful tool.
What Is Google Search Console?
Google Search Console is a web service that provides users with tools and reports that will help you monitor your site’s performance in search results and find ways to improve. Key features include:
Performance monitoring: You can see data on various metrics, including clicks, impressions, and click-through rates (CTR). You can also see the average position for different search queries.
Index coverage: A report highlighting index issues, including pages that have errors or could not be indexed, allowing you to fix issues and improve your online presence.
URL inspection tool: Check the index status of specific URLs.
Sitemap submission: Submit XML sitemaps of your website to help Google crawl your website more effectively.
Mobile usability: Highlight any mobile usability issues that could impact your website’s performance on mobile devices.
Links and security issues: Provides insights into which external sites link to yours and notifies of any security vulnerabilities on your site.
How To Get Started
It is clear that Google Search Console is a useful tool for improving your search engine ranking and fixing issues, but how can you get started?
Register: First, sign in to Google Search Console with your Google account. Then, you can verify ownership of your website by adding a verification tag to its HTML or using domain name provider verification.
Understand reports: Once you have registered, you can start browsing various reports that will give you an insight into your website’s performance. These include Performance, Coverage, and Enhancements.
Address issues: You should keep a close eye on the Coverage report for errors and fix them ASAP. The Mobile Usability report should also be checked to ensure that your site is optimised and has no usability problems.
Optimise performance: You can also use the Performance report to identify the best-performing keywords and pages. Based on this information, you can optimise your content to climb the rankings.
Set up alerts: One of the best aspects of Google Search Console is that it can provide alerts for any critical issues with your website that will affect your ranking. Setting these up will allow you to take timely action and mitigate damage.
Google Search Console is a fantastic tool for improving and maintaining a site’s visibility in Google search results. Hopefully, this post will help you get set up and running so that you can see for yourself.
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