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Few things impact a business’s success more than search engine ranking. Businesses that appear at or near the top of search engine results pages (SERPs) will find it much easier to achieve success as they can attract organic traffic, increase brand awareness, and position themselves as authoritative sources within their market. Businesses can climb the rankings with SEO, and link-building is a key component of this. What is link-building? This post will take a closer look at what link-building involves and outline the main benefits.
What Is Link-Building?
So, what exactly is link-building? Essentially, this is the process of obtaining high-quality links from a trusted website to your own. These links (known as backlinks) act as a vote of confidence and signal to search engines that your website is credible, relevant, and interesting - this can then positively impact your search engine ranking. There are a few tactics used in link-building to build a strong backlink profile that will help you improve your visibility online, including:
Blogger outreach
Directory and resource listings
Broken link building
Niche edits
Link building is also a highly complex, ever-evolving, and time-consuming process. This is why it is prudent to hire a link-building London agency that will be able to deliver results. With all of your competitors vying for position on SERPs, an experienced link-building agency will know how to climb the rankings and stay above your competitors. In addition to delivering the best SEO results, this will also free up time and resources to focus on other areas.
The Benefits of Link-Building
Improved search engine ranking: Link-building is one of the most effective ways to improve search engine ranking, helping you create a strong presence online and leapfrog the competition. It can be hard to achieve any kind of success without a strong presence on SERPs, so link-building is critical for brands looking to get noticed.
Increase traffic: Link building will lead to a sharp increase in traffic both in terms of organic traffic (from search engines) and referral traffic (from the publisher’s website). An increase in traffic should lead to an increase in traffic (provided you have a high-quality website!).
Improved brand awareness and reputation: Improving your search engine ranking will inevitably increase brand awareness by boosting your visibility online. Brands that have a strong position on SERPs are viewed as credible and authoritative. This can do wonders for your brand reputation and build consumer trust—something that is critical to success in a competitive marketplace.
Long-term growth: Link-building can provide long-term growth. Many digital marketing tactics only deliver short-term results, but with link-building, you can deliver sustainable growth over the long term.
Link-building is a key component of SEO and can make a big difference to any business’s success in today’s internet-driven marketplace. Link-building will help you climb SERPs so that you can leapfrog the competition and get noticed by your target audience, but for the best results, it is worth enlisting the help of specialists.
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