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Did you know that more than 50% of your website traffic is likely from mobile devices? And this figure is growing year on year.
Using a mobile phone to browse the internet is convenient. You don’t have to worry about sitting at a desk or plugging in a laptop, so it’s not surprising that more and more of us are using our smartphones in place of traditional computers when it comes to browsing, shopping, or checking emails.
But what does this mean for online businesses?
In a nutshell, it means you must adapt and cater to the mass majority. Trends show that mobile traffic is only set to increase further, so you’re better off having a website that performs well on mobile than on a computer. However, the ideal would be to have a website that looks great on all devices.
What is Responsive Web Design?
Responsive web design is a way of coding a website, which means it will automatically resize all of its components to the device the user is browsing on. It’s a fantastic way of ensuring your website looks great regardless of whether a person is visiting it on a laptop, a desktop with a huge monitor, or a tiny phone screen.
What is Mobile-Friendly Web Design?
Mobile-friendly web design goes beyond responsive web design.
It is essentially the process of ensuring all aspects of the website look and perform great on mobile (because as we know, most traffic in 2022 is now on a mobile device).
Whilst a responsive web design may resize all of the buttons on a website in scale with the rest of the design, going through the website and checking the buttons are actually clickable on a mobile phone (not too small for fingers) is an example of ensuring your website is mobile-friendly.
In addition to this, there are things you can do that increase mobile usability, like making sure phone numbers are ‘click to call’. This is going to optimise your site for mobile and increase your conversion rate.
Why Should I Do This?
In a nutshell – bounce rate.
Install Google Analytics on your website. This is a free tool that analyses how people behave when they land on your website. It’s extremely useful for seeing what you’re doing well and what you are not.
There is a metric there called bounce rate, which shows how many people land on your website before clicking straight off again.
What you will notice is that if your site is not mobile-friendly, then your bounce rate will be considerably higher than if it is.
Traffic is precious, we spend money on paid ads, and countless hours trying to rank in the search engines. The last thing that you want is for traffic to land on your page and then jump straight back off because the site doesn’t perform well on their device.
Summary
Optimising your website for mobile traffic is crucial in 2022 if you want to keep people on there for the maximum time possible.
It’s not enough to simply have a responsive design. You also want to ensure the site performs practically as well. This will ensure you get the maximum from your traffic.
Why not try:
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